The Parlor
ETEC 2026Logo concept directions
ETEC 2026Cover
01 / 15
Concept presentation
Vol. 01
2026

ETEC

2026

Logo concept directionsEuropean Traffic Education Contest · FIA Region I
Prepared by
The Parlor
Prepared for
FIA Region I
The Parlor — for FIA Region IConcept v01
ETEC 202601 · Design criteria
02 / 15
01 — Design criteria

What the identity must do.

Communicate
  • Official
  • Road safety
  • Educational
  • Dynamic
  • European
Must work with
  • FIA Region I
  • Host-club integration
  • Digital + physical applications
×Avoid
  • FIA global branding
  • Road-safety clichés
  • Racing aesthetics
  • Too playful / too rigid
The Parlor — for FIA Region IConcept v01
ETEC 202602 · Identity system
03 / 15
02 — Identity system

One master mark. Modular lockups.

01

Master mark

ETEC
02

Official lockup

ETECFIA Region I
03

Host-club lockup

ETECFIA Region IHost Club
The Parlor — for FIA Region IConcept v01
ETEC 202603 · Route 01
04 / 15
01
Route 01

Guided Path

Recommended direction

Movement, learning and direction in one coherent symbol.

PathDirectionLearningProgress
The Parlor — for FIA Region IConcept v01
ETEC 202603 · Route 01
05 / 15
Route 01 — Guided Path

Logo system.

Colour · Monochrome
The Parlor — for FIA Region IConcept v01
ETEC 202603 · Route 01
06 / 15
Route 01 — Guided Path

In application.

Surface studies
ApplicationsGuided Path applications
The Parlor — for FIA Region IConcept v01
ETEC 202604 · Route 02
07 / 15
02
Route 02

European Motion Badge

Strong official alternative

A more official, pan-European route with stronger institutional stability.

EuropeConnectionMovementOfficial
The Parlor — for FIA Region IConcept v01
ETEC 202604 · Route 02
08 / 15
Route 02 — European Motion Badge

Logo system.

Colour · Monochrome
The Parlor — for FIA Region IConcept v01
ETEC 202604 · Route 02
09 / 15
Route 02 — European Motion Badge

In application.

Surface studies
ApplicationsEuropean Motion Badge applications
The Parlor — for FIA Region IConcept v01
ETEC 202605 · Route 03
10 / 15
03
Route 03

Safe Energy

More human / engaging alternative

A more human, engaging route with warmth, clarity and movement.

PeopleSafetyEnergyAwareness
The Parlor — for FIA Region IConcept v01
ETEC 202605 · Route 03
11 / 15
Route 03 — Safe Energy

Logo system.

Colour · Monochrome
The Parlor — for FIA Region IConcept v01
ETEC 202605 · Route 03
12 / 15
Route 03 — Safe Energy

In application.

Surface studies
ApplicationsSafe Energy applications
The Parlor — for FIA Region IConcept v01
ETEC 202606 · Comparison
13 / 15
06 — Comparative summary

Three routes compared.

Route 01Guided PathRecommended
Route 02European Motion Badge
Route 03Safe Energy
Official credibility
Balanced
Most official
Softer
Educational clarity
Strongest fit
Clear
More human
Movement
Most dynamic
Controlled
Warm
Human engagement
Accessible
Formal
Most engaging
European relevance
Implied
Strongest fit
Indirect
Flexibility
Strong system
Strong system
Balanced
The Parlor — for FIA Region IConcept v01
ETEC 202607 · Next step
14 / 15
07 — Recommended next step

Select one preferred route for refinement.

  1. 01HierarchyMark · Lockups
  2. 02LockupsOfficial · Host-club
  3. 03Host integrationCo-branding
  4. 04Monochrome behaviourSingle colour
  5. 05Application testingPhysical · Digital
The Parlor — for FIA Region IConcept v01
ETEC 2026Closing
15 / 15

Thank you.

ETEC 2026 / FIA Region I

Prepared by
The Parlor
Prepared for
FIA Region I
The Parlor — for FIA Region IConcept v01